This is now…
Freelance — Portland
Writing new articles, performing updates, and editing for national publications including Woman's Day, Country Living, Best Products, Babylist, and BabyCenter.
Feeding, bathing, and caring for the general wellness of two terrorists small children.
That was then…
SagaCity Media — Portland
Interim Director of Content and Strategy Aug. 2022 - Jan. 2023
Provided content direction to Houstonia Magazine that led to a 15% increase in traffic over the previous period and a 25% increase over the previous year.
Managed and edited a team of writers and freelancers.
Created and implemented evergreen content strategy to provide a steady flow of traffic to HoustoniaMag.com.
Director, Analytics & Engagement June 2021 - Aug. 2022
Established first-ever analytics department at SagaCity Media, which encompasses four print and digital titles: Portland Monthly, Seattle Met, Houstonia, and Sarasota Magazine.
Provided real-time data and analysis to editorial and sales teams to optimize content performance across site, social, video, e-commerce initiative, and newsletters.
Educated editors on SEO best practices to ensure high SERP placement for new content as well as tips on how to improve rankings for library of historic posts.
POPSUGAR — New York, San Francisco, Portland
Senior Editor, Voices and SEO April 2017 - June 2021
Created a network of freelancers across verticals, leading a 500 percent increase in visits to contributor content Y/Y; our program now accounts for 10 million monthly visits.
Assigned and edited an average of 120 SEO-focused stories per month from 50+ contributors.
Managed editorial calendar for Entertainment and Celebrity verticals, balancing requests from site leads, filtering through 200+ monthly pitches, and constantly pivoting based on referral traffic, SEO performance, and KPIs.
Served as lead and sole recruiter for the Voices program.
Editor, Entertainment Dec. 2015 – April 2017
Managed editorial calendar for the Entertainment vertical, wrote and edited daily content, covered major events.
Wrote over 9,000 posts that have acquired 13 million social shares and 488 million views.
Was instrumental in increasing the vertical’s visits (6 million per month, on average), pageviews, and social shares.
Lead Entertainment to best month to date in June 2016 (8.3 million visits) and best year to date in 2016 (80.4 million visits).
Associate Editor Dec. 2014 – Dec. 2015
Assistant Editor March 2012 – Dec. 2014
Entertainment Weekly — New York
Editorial Intern Jan. 2011 – June 2011
Education
San Diego State University Graduated Dec. 2010
Bachelor Degree in Communication with a Minor in Journalism
Skills
Semrush, Google Analytics, Data Studio, Hubspot, Skimlinks, Omniture, Crowdtangle, Facebook, Twitter, Pinterest, Instagram, TikTok, YouTube, Word, Excel, Adobe Photoshop.