This is now…

Freelance — Portland

  • Writing new articles, performing updates, and editing for national publications including Woman's Day, Country Living, Best Products, Babylist, and BabyCenter.

  • Feeding, bathing, and caring for the general wellness of two terrorists small children.

That was then…

SagaCity Media — Portland

Interim Director of Content and Strategy Aug. 2022 - Jan. 2023

  • Provided content direction to Houstonia Magazine that led to a 15% increase in traffic over the previous period and a 25% increase over the previous year.

  • Managed and edited a team of writers and freelancers.

  • Created and implemented evergreen content strategy to provide a steady flow of traffic to HoustoniaMag.com.

Director, Analytics & Engagement June 2021 - Aug. 2022

  • Established first-ever analytics department at SagaCity Media, which encompasses four print and digital titles: Portland Monthly, Seattle Met, Houstonia, and Sarasota Magazine.

  • Provided real-time data and analysis to editorial and sales teams to optimize content performance across site, social, video, e-commerce initiative, and newsletters.

  • Educated editors on SEO best practices to ensure high SERP placement for new content as well as tips on how to improve rankings for library of historic posts.

POPSUGAR — New York, San Francisco, Portland

Senior Editor, Voices and SEO April 2017 - June 2021

  • Created a network of freelancers across verticals, leading a 500 percent increase in visits to contributor content Y/Y; our program now accounts for 10 million monthly visits.

  • Assigned and edited an average of 120 SEO-focused stories per month from 50+ contributors.

  • Managed editorial calendar for Entertainment and Celebrity verticals, balancing requests from site leads, filtering through 200+ monthly pitches, and constantly pivoting based on referral traffic, SEO performance, and KPIs. 

  • Served as lead and sole recruiter for the Voices program.

Editor, Entertainment Dec. 2015 – April 2017

  • Managed editorial calendar for the Entertainment vertical, wrote and edited daily content, covered major events. 

  • Wrote over 9,000 posts that have acquired 13 million social shares and 488 million views. 

  • Was instrumental in increasing the vertical’s visits (6 million per month, on average), pageviews, and social shares. 

  • Lead Entertainment to best month to date in June 2016 (8.3 million visits) and best year to date in 2016 (80.4 million visits). 

Associate Editor Dec. 2014 – Dec. 2015

Assistant Editor March 2012 – Dec. 2014

Entertainment Weekly — New York

Editorial Intern Jan. 2011 – June 2011

Education

San Diego State University Graduated Dec. 2010

Bachelor Degree in Communication with a Minor in Journalism 

Skills

Semrush, Google Analytics, Data Studio, Hubspot, Skimlinks, Omniture, Crowdtangle, Facebook, Twitter, Pinterest, Instagram, TikTok, YouTube, Word, Excel, Adobe Photoshop.