Now

I’m a writer who specializes in SEO-forward e-commerce pieces. Since going freelance in 2023, I’ve built up a roster of clients including Woman’s Day, Country Living, Best Products, and more. My areas of expertise include general lifestyle, cooking and baking, parenting and toys, and beauty (especially skin care).

Looking for an editor and fact-checker? I also work part-time for BabyCenter, the world's number one digital parenting resource, updating their massively popular SEO content. Ask me anything about how much babies eat, hypnobirthing, or gripe water!

I live in Portland, Oregon with my husband, two small kids, one chocolate Labrador, and one overweight cat. All of those in my household participate (enthusiastically) in product testing for various toys, camping equipment, cat trees, and medium-sized kitchen appliances.

Then

I began my career in pop culture writing with an internship at Entertainment Weekly in 2011. It was an exciting time, filled with attending B-list events that the editors passed on covering. But hey, that’s show biz, baby.

In 2012, I started as a lowly — checks LinkedIn — assistant editor at POPSUGAR (now known as PS). I stayed up until midnight recapping Glee, trekked across San Diego covering Comic-Con during the halcyon days of Game of Thrones, and traveled to exotic lands like Albuquerque to interview stars on the sets of their new films. I friggin’ loved it.

Fast-forward a few years and I’m managing freelancers, which meant less writing, more editing. I was good at it! I have a knack for knowing what content will take off, and not having to write all of it personally was a win-win for me and the company.

Then I got old, which, in this case means I didn’t want to spend every weekend between the Golden Globes and the Academy Awards paralyzed by anxiety over missing an SEO opportunity. But stars kept dropping f-bombs during their speeches and who else would decode those messages for the public, if not us?

I pivoted.

Turns out, writing gift guides and product reviews is way more fun than being told to spit out your gum on a red carpet by Kathleen Turner — though, admittedly, not as fun as interviewing Will Smith or Nicolas Cage.